Responsibilities

• Translating U.S. brand and launch strategy into integrated launch plans and execution, across customer segments
• Driving execution of prioritized launch workstreams aligned to brand strategy , including disease education, omnichannel programs, and field readiness
• Operationalizing brand positioning, value proposition, and messaging platform across marketing programs and customer touchpoints
• Executing omnichannel marketing initiatives across personal and non-personal channels to support disease awareness, diagnosis, patient identification, and treatment adoption
• Supporting execution of market shaping initiatives, including disease awareness, diagnostic pathway optimization, and stakeholder engagement to accelerate appropriate patient identification and treatment
• Generating and applying insights from market research, analytics, and field feedback to refine execution and improve performance
• Partnering with cross-functional teams (Medical, Market Access, Sales, Analytics, Patient Services, Regulatory, Legal, Compliance, and Global) to align around strategy and ensure coordinated execution
• Supporting the Sr. Director in developing brand positioning, value proposition and evidence translation, ensuring clear and compelling communication across stakeholders
• Defining, tracking, and reporting key performance metrics, identifying optimization opportunities and driving continuous improvement
• Leading development and execution of marketing programs and materials, ensuring high quality, compliance, and alignment with brand strategy

Requirements

• Bachelor’s degree in life sciences, business, or related field
• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing
• Strong understanding of rare disease or specialty market dynamics, including patient journey, HCP decision-making, and access considerations
• Proven ability to translate strategy into actionable, measurable marketing plans and deliver high-quality execution
• Demonstrated success managing complex, cross-functional initiatives in a matrixed environment
• Strong analytical capabilities and ability to leverage data and insights to optimize performance
• Excellent communication, collaboration, and stakeholder management skills
• Strong project management skills with ability to manage multiple priorities and timelines
• Ability to engage effectively with scientific, clinical, and commercial stakeholders
• Ability to travel as required to support business needs up to ~30%

Preferred

• Advanced degree (MBA, PharmD, PhD, or MS)
• Experience in nephrology, rare disease, or specialty therapeutics
• Prior experience in launch strategy development and market shaping
• Experience working across both HCP and patient engagement strategies
• Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution

Benefits

• Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.