Responsibilities

• The brand lead is jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT)
• Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
• The Director is responsible for marketing leadership and mentoring and development of the marketing team.
• Flawless Brand strategy execution as it applies to direct to patient support programs, professional communications, and key opinion leader (KOL) development.
• Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and manage day to day brand budgets, and ensure on-time delivery within budget of all marketing initiatives
• Monitors progress of plans and makes adjustments as necessary.
• Works collaboratively with the Global Brand Strategy group ensuring seamless two-way communication & US alignment with global brand plans
• For all initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly
• Build strong, collaborative relationships cross-functionally across the organization.
• Identify issues that could potentially create barriers to patient flow/access and provide solutions

Requirements

• BA/BS degree or equivalent life-sciences qualification required. MBA preferred.
• Minimum 10 -12 years of sales and marketing experience in the biopharmaceutical industry with at least 5 years in rare/ultra-rare disease, experience with Metabolic Genetics highly desirable. Direct sales experience strongly preferred.
• Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges.
• Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize tactics.
• Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics
• Proven experience working with and managing external partners, including Advertising and Communications agencies
• Demonstrated ability to use rigorous logic and methods to solve difficult problems with effective solutions.
• Strong business acumen with solid scientific knowledge is required.
• Demonstrated ability to collaborate and negotiate business solutions in a complex and fast paced environment.
• Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution. Proven teamwork and collaboration skills.

Benefits

• Generous vacation time and public holidays observed by the company
• Volunteer days
• Long term incentive and Employee stock purchase plans or equivalent offerings
• Employee wellbeing benefits
• Fitness reimbursement
• Tuition sponsoring
• Professional development plans
• Benefits vary by region and country