Responsibilities

• Lead field strategy and execution, including readiness planning, to support successful UC/CD launches across all field facing roles
• Drive seamless orchestration across field teams (Sales, Account Management, FRMs, Training) to enable optimal account management, performance, customer experience and compliance
• Develop and lead a comprehensive field learning and upskilling strategy, in partnership with Learning & Development, including a longitudinal training plan that builds clinical expertise, executional capability, and maximizes field competency
• Establish an execution effectiveness measurement plan to assess launch readiness and to track pre-launch/launch/post-launch progress
• Incorporate field insights and data into decision-making by defining and tracking execution KPIs that continuously optimize performance through refinement of field strategy, training priorities, and execution plans
• Lead marketing planning and delivery of field comms, launch meetings and National Sales Meetings, ensuring clear priorities and aligned messaging, proper attendance, and agenda
• Lead routine cross-functional calls with leaders across Marketing and Sales to solicit feedback on resources and execution strategy and guidance
• Provide informed points of view and proactively make recommendations for field execution, marketing communications, and innovative approaches to achieve business goals
• Partner with multiple stakeholders including Sales, Operations, Learning & Development, Compliance, and Payer Marketing in strategic planning and execution of customer engagement and promotion
• Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team