Director, US Hematology Strategy Marketing

USA (Remote)

$187K/yr – $247K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Drive US brand strategy and cross‑functional execution for BeOne Medicines, leading planning, forecasting, and ROI-aligned initiatives.

  • Own the Brand Plan process with clear cross-functional priorities.
  • Must-have: 10+ years in pharma marketing with leadership experience.
  • Standout: Ability to align strategy with ROI across multiple stakeholders.

Job Description

Drive US brand strategy and cross‑functional execution for a global oncology company, owning planning, forecasting, and ROI-aligned initiatives.

  • Own the annual Brand Plan process with clear cross-functional priorities and actionable execution.
  • Partner with the GIA team to align brand forecasts with financial projections.
  • Lead ongoing competitive readiness reviews and translate insights into strategic recommendations.
  • Contribute to Market Research initiatives to inform segmentation, positioning, and growth.
  • Be a core member of the US Brand Leadership Team.
  • Own brand budgeting, including tracking, forecasting, and risk/opportunity identification.
  • Lead the AoP process in partnership with Finance and ensure investments align with ROI.
  • Provide ongoing financial transparency to Brand Lead and Marketing leadership.
  • Translate complex strategy into clear narratives for diverse audiences.
  • BA/BS with 10+ years in pharma marketing or MA/MS/MBA with 10+ years total experience.
  • 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience.
  • Strong cross-functional influence and ability to lead without authority.
  • Advanced degree preferred (MA/MS/MBA/PhD).
  • Background in hematology or competitive therapeutic categories is preferred.
  • Demonstrated ability to influence cross-functional teams without direct authority.
  • The Company offers Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness benefits.
BeOne Medicines logo

BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010
Cambridge, Massachusetts, USA
2.6K employees (125 in marketing)
79% recommend to a friend
92% CEO approval

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
117 (4% of company)
Median Career Experience
19 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

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