Responsibilities

• Continuing to develop / refine branding, brand value proposition and message platform in partnership with global marketing, medical, HEOR and market access
• Lead Competitive Readiness planning and strategic workstreams to inform strategic brand planning
• Support key customer engagement initiatives (i.e., Ad Boards, Advisory Committees, Key Customer interactions and forums)
• Drive innovative and disruptive Marketing approaches aimed at expanding reach to key customers and broadening awareness and treatment of gMG.
• For key strategic initiatives, lead creation and rollout of new marketing materials, and serve as a lead at field based meetings (AKF, regional meetings)
• Ensure seamless and efficient execution of marketing initiatives to Field Sales, Sales Training, Though Leader Liaisons and other cross functional teams.
• Developing market research and insights plan in coordination with market research team
• Cultivating strong relationships with enterprise cross functional teams to ensure seamless execution and tracking of marketing activities and tactics
• Collaborating closely with Global team and other launch markets to ensure alignment and share best practices
• Representing the US team at key meetings and events

Requirements

• Bachelor's degree in business, marketing, life sciences, or related field; MBA or advanced degree preferred.
• 10 years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
• Deep understanding of the US pharmaceutical market and experience in rare diseases is highly desirable.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication, collaboration, and influencing abilities.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
• Certain activities may involve travel 30% of the time or involve weekend programs

Nice To Have

• Graduate degree
• Experience in Neurology

Benefits

• Benefits offered for permanent roles include a competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days.
• Fixed Term Contract/Temporary positions (excluding students) are offered a Contract Benefits Program.