Responsibilities

• Concept and scale new travel experiences globally — transforming travel hubs into high value ecosystems that drive preference, benefits engagement, partner value, and cross border spend – delivering for both the cross border and affluent benefits product and business teams.
• Establish marketing strategy and GTM approach for new travel program offers by Visa.
• Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness, recognition and preference with Visa clients and cardholders.
• Partner with Creative team and Integrated Marketing to advance in‑market activation ideas for issuers, merchants, and OTAs to deepen Visa's ecosystem partnerships.
• Develop and deploy marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams
• Analyze competitive dynamics and drive productive superiority with competitive distinction
• Drive integration with corridor strategy, premium brand experiences, and sponsorships.
• Scale marketing framework from flagship cities to Tier‑1/Tier‑2 markets, as new innovation programs expand.
• Utilize Visa's flagship sponsorships (e.g., FIFA, F1, Olympics, etc.) as well as Visa owned properties (e.g., Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance the business unit priorities.
• Establish and monitor performance measurement in partnership with Insights and Analytics. Drive learning agenda on travel experiences that then help influence product development cycles.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.