Director Trade and Channel Marketing at Scandinavian Tobacco Group | Richmond, VA

Scandinavian Tobacco Group

Director Trade and Channel Marketing

Richmond, VA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive global trade and channel marketing by shaping a unified strategy, global blueprints, and activation standards to grow revenue and optimize cross-channel performance.

Strategic ownership of trade/channel marketing vision and global activation standards.
Global/channel playbooks and frameworks to align brand, sales, and market actions.
Data-informed market intelligence and cross-functional collaboration to accelerate commercial growth.

Job Description

Responsibilities

Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.
Lead creation of unified global trade and channel marketing strategy for Handmade Cigars
Develop global channel blueprints and frameworks.
Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
Lead market activation & regional execution leadership, including developing and implementing global activation standards
Analyze market trends, customer feedback, and performance metrics to make informed business decisions.
Oversee global trade marketing budgets and establish governance processes.
Champion the adoption of new technologies and best practices to enhance operational efficiency and customer experience.
Ensure compliance with all company policies, legal requirements, and industry regulations.
Act as liaison between brand marketing, sales, and other global groups

Requirements

10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
Demonstrated ability to build, lead, motivate, and develop high-performing teams.
Highly collaborative, excellent communicator, strong interpersonal, and problem-solving skills.
Bachelor’s degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred).
Strong financial acumen, with experience managing budgets with P&L responsibility.
Experience with omnichannel, wholesale, and retail strategies and digital transformation is highly desirable.
Ability to travel as needed.

Benefits

Comprehensive Health Care, Vision & Dental Plan
Flexible Spending Account
Disability Plans
Basic & Supplemental Life Insurance
Additional Supplemental Benefits
Paid Vacation, Paid Time Off (PTO) days, Holidays
401(k) Retirement Saving Plan including a generous Company match

Scandinavian Tobacco Group

For 275 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make premium tobacco products and experiences to our consumers embedded by textures, flavours and aromas. With our portfolio of industry leading brands, we deliver consumer experiences that really make a difference.With a portfolio of around 200 leading brands that are being sold across the globe, we believe we have what it takes to become the undisputed and sustainable global leader in cigars. The Group, headquartered in Copenhagen, Denmark, has a total of around 10,000 employees worldwide and are represented in Europe, North America, Central America and Asia. Scandinavian Tobacco Group is listed on NASDAQ OMX and in 2024 posted net sales of DKK 9.2 billion.Building a growing business in a highly regulated industry takes people who have courage and dare to light the forward and raise the standards for everything we do. Passion is what sets us apart - we believe in holding ourselves accountable to high expectations, because we know we can achieve them.When we combine our perspectives and work together to deliver results, strive for simplicity, and beat our competition, we become part of something bigger than ourselves – a winning team that has what it takes to go the distance. We want to attract the most talented people, who will take pride in our unique history, strong brands and the craftsmanship behind our products.We're always on the lookout for great people, so if you think you have what it takes to work for Scandinavian Tobacco Group we'd like to hear from you.

Founded in 1961

Copenhagen, Capital Region of Denmark, DNK

2.2K employees (163 in marketing)

www.st-group.com