Responsibilities

• Lead GTM strategy and execution for the Surface Consumer business.
• Translate market dynamics, customer insight, and competitive pressure into recommendations that inform business performance and growth priorities.
• Contribute to multi-year business planning and long-range strategy in partnership with field, product, and business leadership.
• Influence pricing, promotion, planning, and portfolio decisions to support business objectives.
• Influence portfolio strategy, category positioning, pricing frameworks, promotional governance, and product lifecycle planning through consumer, retail, and partner insights.
• Drive customer lifetime value through an integrated ecosystem strategy spanning devices, accessories, services, and warranty attach opportunities.
• Lead global retail engagement, product disclosure strategy, and partner sell-in planning to maximize launch impact, market reach, and channel readiness.
• Lead major launch planning, executive storytelling, and cross-functional readiness while partnering with GTM teams on downstream execution.
• Partner across field, product, supply, and finance teams to translate business strategy into growth plans and execution priorities.
• Drive alignment across consumer, retail, partner, and digital commerce channels to maximize campaign effectiveness and partner activation.

Requirements

• Master's Degree in Business, Marketing, Engineering, or related field AND 4+ years experience in GTM strategy, product marketing, business planning, category management, or sales leadership
• OR Bachelor's Degree in Business, Marketing, Engineering, or related field AND 6+ years experience in GTM strategy, product marketing, business planning, category management, or sales leadership
• OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

• 6+ years people management experience.
• 5+ years of experience leading consumer GTM or product marketing at scale for hardware, devices, endpoints, or mixed hardware/software products.
• Demonstrated success driving business results through influence across matrixed, global organizations without direct authority.
• Experience with forecasting, business planning, budget management, and investment governance.
• Experience with AI, cloud, and commercial PC/endpoint market — including device lifecycle management, security, manageability, and Windows/Microsoft 365 integration.
• Track record of building high-performing teams in high-growth or high-change environments.
• Experience in B2C and Consumer Electronics, including partner-led channels.
• Experience with AI-powered tools to accelerate market analysis, competitive intelligence, and GTM planning.
• Exceptional written, verbal, and presentation skills.