Responsibilities

• Subscriber Acquisition Strategy and Performance Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives
• Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
• Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities
• Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth
• Conversion Optimization & Paywall Strategy Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
• Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value
• Lifecycle Growth & Personalization Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
• Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences
• Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes
• Experimentation & Testing Leadership Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs

Requirements

• 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business
• 4+ years leading and developing high-performing teams
• Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing
• Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV)
• Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy
• Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau
• Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools)
• Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization