Director, Subscriber Growth Strategy at USA TODAY Co. | USA | $130K/yr – $143K/yr

USA TODAY Co.

Director, Subscriber Growth Strategy

USA (Remote)

$130K/yr – $143K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the enterprise subscriber growth agenda across paid, onsite, and product experiences to drive faster acquisition, higher conversion, and longer customer lifetime value.

Cross-channel ownership: set strategy for paid media, onsite conversion, and paywall registration to improve CAC and ROAS.
Analytics and experimentation: partner with Finance/Analytics to forecast, set targets, and run AI-informed tests that inform the roadmap.

Job Description

Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives
Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities
Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth
Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value
Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences
Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes
Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs

USA TODAY Co.

3.3 Glassdoor

USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982

McLean, Virginia, USA

2.9K employees (977 in marketing)

www.usatoday.com

47% recommend to a friend

35% CEO approval