Responsibilities

• Strategic Leadership: Develop the strategic approach and outcomes to effectively solve client challenges, ensuring alignment with business objectives and market factors, leveraging VML's strategic processes and resources.
• Strategic Craft: Develop compelling insights, strategic frameworks, and clear, concise narratives, translating complex data into actionable opportunities.
• Research & Analysis: Proficiently use various research methodologies (qualitative and quantitative) and actively leverage VML's tools and resources, while proactively exploring new ones. Identify significant research findings and synthesize them into actionable analyses, insights, and strategies that inform impactful creative solutions.
• Strategic Activation: Translate approved strategies into compelling and effective activations, ensuring seamless execution across all channels.
• AI Engineering & Prompting: Understands the capabilities and limitations of AI in marketing and brand strategy, explores and experiments with AI tools to enhance strategic development and execution.
• Business Development: Identify and communicate opportunities to grow client business. Play a key role in new business pitches, including developing pitch strategy and presenting to prospective clients.
• Project Scoping & Management: Collaborate with Strategy and Client Leadership teams to ensure appropriate project scoping, managing resources and budgets effectively.
• Awards & Recognition: Contribute to the writing of WARC 100 Award entries, showcasing the impact and effectiveness of client and team work.
• Measurement and Optimization: Utilize VML's tools to measure and demonstrate the impact of strategy and work on client business outcomes. Act as a brand guardian, continuously optimizing strengths and mitigating challenges.
• Client Collaboration: Proactively engage with clients at all levels to understand their business challenges and opportunities, build strong relationships, and collaborate on developing winning strategies.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, or a related field.
• 7-10 years of relevant industry experience in brand strategy, preferably within an agency setting, with integrated experience across CX, social, and retail.
• CPG experience is essential, with beauty/skincare/feminine care experience being a strong plus.
• Demonstrated ability to contribute effectively within global integrated agency teams.
• Experience working with a variety of clients across different industries.
• Strong understanding of digital marketing and emerging technologies, including AI.
• Expertise in brand positioning, messaging, and narrative development.
• Track record of successfully building and maintaining strong client relationships.
• Demonstrated leadership and team management capabilities.
• A passion for innovation and a commitment to staying ahead of industry trends.

Preferred

• Experience with specific industry verticals (e.g., CPG, Financial Services, Healthcare).
• Active participation in industry organizations and events.
• Personal interest in the CPG category (or relevant categories).

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.
• Hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.