Director, Strategy

New York, USA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated planning leadership with a focus on measurable client impact and innovative strategy delivery.

  • Must-have: 8+ years in integrated planning across media, creative, innovation or communications
  • Standout: Lead Infinity Planning and collaborate with Analytics to build advanced planning models

Job Description

Responsibilities

  • Maintaining excellent client relationships & understanding of the clients' key business and challenges
  • Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
  • Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
  • Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
  • Measurable client & strategy business KPIs
  • Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
  • Responsible for leading Infinity Planning for the team and client base
  • Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
  • Train, guide & assist the Strategy & Client teams in development and packaging of ideas
  • Positively collaborate with SBU and independent creative partners, contributing to their/our client work
  • Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
  • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative

Requirements

  • 8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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