Director, Strategy (HCP)

New York, USA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic healthcare work across pharma and HCP channels with analytics-driven, award-ready outcomes.

  • Own the development and delivery of innovative healthcare strategy.
  • Must-have: 8+ years in integrated planning with 3+ in Healthcare.
  • Standout: ability to challenge in meetings and drive breakthrough work.

Job Description

Responsibilities

  • Maintaining excellent client relationships & understanding of the clients' key business and challenges
  • Be the knowledge expert with solid understanding of Pharma, Prescription drugs, marketing
  • Have previous knowledge of professional media channels directed to Healthcare Professionals
  • Should have strong abilities of Data Analytics and use of AI tools, using platforms leveraging Agentic AI and so on.
  • Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
  • Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
  • Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
  • Measurable client & strategy business KPIs
  • Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement

Requirements

  • 8+ years in integrated planning role with at least 3+ years in Healthcare and HCP media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Preferred

  • Confidence in audience segmentation – the ability to develop and profile audiences for strategic opportunity.
  • Knowledge of key media tools such as M3-MI/ IPSOS/ MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
  • Knowledge of media landscape and key publishers, partners, and vendors, especially endemic health channels for HCPs and Patients
  • Experience in (or interest in) managing and developing junior talent

Benefits

  • Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

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