Director, Strategy & Analytics

New York, USA (On-site)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Lead agency creator-marketing programs as a senior point of contact, guiding strategy, insights, and execution to drive client outcomes.

  • Own cross-functional program leadership from strategy to insights, ensuring campaigns align with brand metrics.
  • Must-have: 8+ years in sports/influencer strategy with agency or consultancy background.
  • Standout: Proven ability to translate data into narratives that move business KPIs.

Job Description

Responsibilities

  • Serve as a senior point of contact for our Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
  • Ensure creator and athlete strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
  • Translate reporting outputs into actionable insights and strategic recommendations, connecting talent performance to business KPIs.
  • Maintain an understanding of the sports creator and cultural & sports landscapes, with the ability to bring a proactive POV to the client and internal teams on where sports is heading.
  • Bridge the gap between strategy, creative, and sports creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
  • Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
  • Guide a team in turning data into clear narratives that move clients from insight to action.

Requirements

  • 8+ years of experience across sports, influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • An understanding of athletes and sports talent and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • Strong ability to translate data into compelling business stories and visual outputs
  • Proven success translating marketing objectives into sports programs that deliver measurable business results.
  • Hands-on experience with platforms as it relates to: Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.); Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.); Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
  • A confident communicator who can distill complex insights and build trust.
  • Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.
  • Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

Nice To Have

  • Athlete/Sports/Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways.
  • Experience shaping how brands connect with sports & culture and consumers through creator marketing.
  • Ability to lead conversations with brands, work with creatives in shaping culture, and transform numbers into narratives.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215