Director, Strategy & Activation at Kepler Group | New York City, NY | $140K/yr – $160K/yr

Director, Strategy & Activation

New York City, NY (Hybrid)

$140K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-account digital media strategy and client partnerships, driving cross-channel performance and executive-level storytelling.

Lead senior client relationships and align media strategy across Paid Search, Paid Social, Programmatic, and emerging platforms.
Set long-range plans and oversee planning, activation, optimization, measurement, and reporting to hit business goals.
Grow partnerships through strategic recommendations, innovation, and cross-functional collaboration while developing a high-performing team.

Job Description

Responsibilities

Serve as the senior strategic and business lead across key client accounts, maintaining overall ownership of account health, client satisfaction, and performance outcomes
Build and cultivate executive-level client relationships, acting as a trusted advisor and primary strategic partner to senior client stakeholders
Lead the development of integrated cross-channel media strategies spanning Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms
Guide long-term account planning by aligning media strategy with clients' business objectives, growth priorities, and evolving market dynamics
Oversee strategic direction across campaign planning, activation, optimization, budget allocation, measurement, and reporting to ensure programs deliver against business goals
Identify opportunities to grow client partnerships through proactive strategic recommendations, innovation, testing initiatives, and expanded service offerings
Translate complex performance data, market intelligence, and industry trends into clear business recommendations and executive-level narratives
Lead high-impact client meetings, quarterly business reviews, annual planning sessions, and executive presentations
Partner closely with channel specialists, analytics, creative, ad operations, and leadership teams to develop integrated solutions that drive measurable business impact
Provide strategic oversight and leadership across multiple accounts, ensuring consistency, quality, and operational excellence throughout client programs

Requirements

8–10+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing
Significant experience leading large-scale, integrated digital marketing programs across Paid Search, Paid Social, Programmatic/Display, and related performance media channels
Demonstrated success owning senior client relationships and serving as a strategic advisor to executive-level stakeholders
Proven experience leading account strategy and driving business outcomes across complex client portfolios
Strong understanding of performance KPIs, attribution methodologies, audience strategy, measurement frameworks, and optimization approaches
Deep familiarity with platforms such as Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, The Trade Desk, or similar media technologies preferred