Director of Strategic Marketing and Communications

Fort Worth, TX (On-site)

Salary Not AvailableDirector/Executive7+ years expInternship

Posted 4 months ago

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Job Summary

Drive Trinity Valley School\'s marketing and communications to strengthen the brand, enrollment, and reputation.

  • Own brand development and cross-channel storytelling.
  • Must-have: 7+ years in marketing/communications with leadership.
  • Standout: Experience in independent school or nonprofit environment.

Job Description

Responsibilities

  • Steward the brand.
  • Drive enrollment through strategic partnerships.
  • Build a vibrant digital presence.
  • Tell stories that matter.
  • Be the School's voice in critical moments.
  • Build and lead a team.
  • Serve as a strategic partner to leadership.
  • Manage external marketing partners.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • 7+ years of progressive experience in marketing and communications, with demonstrated leadership responsibility
  • Proven track record of developing and executing integrated, data-driven marketing strategies
  • Demonstrated experience developing, managing, and evolving a cohesive brand identity across channels and audiences
  • Strong written and verbal communication skills with the ability to adapt across audiences and formats
  • Experience navigating sensitive communications and reputational situations with sound judgment, discretion, and a clear, consistent voice
  • Proficiency with digital marketing platforms, CMS/website management, email marketing tools, and analytics (Google Analytics or equivalent)
  • Fluency in social media strategy and platform management, including content planning, community engagement, and performance analysis
  • Experience managing staff, vendors, and budgets

Preferred

  • Experience in an independent school, higher education, or mission-driven nonprofit environment
  • Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS), and funnel-based campaign strategy
  • Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy
  • Graphic design proficiency (Adobe Creative Suite or equivalent)
  • Video production experience or ability to direct video projects

Benefits

  • TVS is a place where the work is meaningful, the people are exceptional, and leadership is supportive and energized.
  • You\'ll join a vibrant Pre-K through 12 community where students are genuinely known and valued, and where the adults around them are just as committed to their own growth.
  • You\'ll have a real seat at the table, a leadership team that believes in your vision, and the runway to build something that lasts.
  • A comprehensive benefits package includes health coverage, immediate vesting in a 403(b) retirement plan with employer matching; and an Employee Assistance Program.
  • We are committed to supporting your ongoing professional growth in the field.
Trinity Valley School logo

Trinity Valley School

Trinity Valley School is a PK-12, co-ed, independent college-preparatory school. TVS has a total student enrollment of over 1,000 students. The school is is located on a beautiful 75-acre campus in southwest Fort Worth. Established in 1959.

Founded in 1957
Fort Worth, Texas, USA
181 employees (7 in marketing)

Traffic Signals

Monthly Visitors
9.8K
Traffic Source Mix
Search
38.7%
Direct
51.2%
Referral
7.6%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
7 (4% of company)
Median Career Experience
22 years
Median Tenure
18.9 years

Recent News