Responsibilities

• Steward the brand.
• Manage our visual identity, editorial voice, and the narrative framework that connects prospective families, current students and parents, alumni, and donors to our story.
• Develop messaging that's authentic, differentiated, and deeply rooted in our commitment to fine scholarship, wide constructive interests, intelligent citizenship, and spiritual and moral development.
• Make sure that every touchpoint — from our website to our social channels to the materials families receive — reflect(s) who we are at our best.
• Drive enrollment through strategic partnerships.
• Work hand-in-hand with our Director of Enrollment Management to move families from awareness to inquiry to enrollment.
• Design campaigns that are targeted, measurable, and resonate deeply with prospective families.
• Dive into tools like Niche.com, leverage CRM data, and build nurture sequences that meet families where they are.
• Create viewbooks, digital presentations, web content, and more that doesn't just inform, but inspires.
• Build a vibrant digital presence.
• Lead the strategy for our digital ecosystem, ensuring our content is current, compelling, and optimized for discovery.
• Establish KPIs, track performance, and use data to guide decisions to demonstrate that we’re not just keeping up, but leading the way.
• Tell stories that matter.
• Identify and produce the stories that showcase student achievement, faculty distinction, and institutional impact.
• Oversee school publications, manage our content calendar, and direct photographers, videographers, and creative vendors to build a library of assets that brings our mission to life in authentic and accessible ways.
• Be the School’s voice in critical moments.
• Manage timely, accurate, and appropriately-toned communications to our community, build relationships with local and regional press and develop crisis communication protocols.
• In difficult moments, help TVS show up with integrity and confidence.
• Build and lead a team.
• Inherit a capable foundation and help determine how to grow it; advise the Chief Advancement Officer about team structure, make the case for new resources and build a culture of creativity, collaboration and high standards; manage additional direct reports and mentor emerging talent.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 7+ years of progressive experience in marketing and communications, with demonstrated leadership responsibility
• Proven track record of developing and executing integrated, data-driven marketing strategies
• Demonstrated experience developing, managing, and evolving a cohesive brand identity across channels and audiences
• Strong written and verbal communication skills with the ability to adapt across audiences and formats
• Experience navigating sensitive communications and reputational situations with sound judgment, discretion, and a clear, consistent voice
• Proficiency with digital marketing platforms, CMS/website management, email marketing tools, and analytics (Google Analytics or equivalent)
• Fluency in social media strategy and platform management, including content planning, community engagement, and performance analysis
• Experience managing staff, vendors, and budgets

Preferred

• Experience in an independent school, higher education, or mission-driven nonprofit environment
• Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS), and funnel-based campaign strategy
• Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy
• Graphic design proficiency (Adobe Creative Suite or equivalent)
• Video production experience or ability to direct video projects

Benefits

• A comprehensive benefits package
• health coverage
• immediate vesting in a 403(b) retirement plan with employer matching
• Employee Assistance Program
• commitment to supporting your ongoing professional growth in the field.