Responsibilities

• Develop and execute AWAL’s overall brand partnerships strategy in alignment with company growth objectives and artist priorities.
• Identify, source, and secure new partnership opportunities across categories including fashion, technology, gaming, automotive, beverage, consumer goods, wellness, sports, and social platforms.
• Generate sponsorship, endorsement, experiential, content, and integrated marketing opportunities for AWAL artists and campaigns.
• Build custom partnership proposals and revenue-generating programs tailored to artists, releases, tours and cultural moments.
• Cultivate and maintain senior-level relationships with brands, agencies, media partners, marketing executives, philanthropic organizations and other strategic partners.
• Serve as the primary point of contact for brand-related opportunities across AWAL’s roster.
• Work closely with artist managers, attorneys, and internal stakeholders to ensure alignment on partnership execution.
• Lead end-to-end partnership execution from ideation and negotiation through activation and reporting
• Collaborate with marketing, creative, digital, sync and publicity teams to execute integrated campaigns.
• Ensure all partnerships authentically align with artist brands, audiences, and long-term career strategy.

Requirements

• 8–10+ years of experience in brand partnerships, strategic marketing, business development, sponsorships or integrated marketing within music, entertainment, media, sports, or agency environments.
• Proven track record of securing and executing high-value partnerships and sponsorship deals.
• Deep understanding of music culture, artist marketing, digital platforms, and the brand/entertainment ecosystems.
• Strong network of brand and agency relationships.
• Exceptional communication, presentation, negotiation, and relationship management skills.
• Ability to work cross-functionally in a fast-paced, entrepreneurial environment.
• Strong strategic thinking and commercial acumen.
• Passion for independent music and artist development.

Preferred

• Experience working directly with artists, managers, and talent teams preferred.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess