Responsibilities

• Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) that align with broader business goals
• Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs
• Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities.
• Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders
• Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Publish internal and external POVs, case studies, and frameworks
• Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery

Requirements

• Bachelor's degree and prior loyalty marketing experience required
• 10+ years of experience in marketing, loyalty, customer engagement, or consulting
• Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B)
• Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B)
• Cross-Industry / Vertical Perspective: Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt frameworks across sectors
• Loyalty Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation
• Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches
• Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication
• Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges
• Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.

Preferred

• Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality
• Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches. Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience

Benefits

• - Flexible Time Off to recharge when needed
• - Nine Company-Wide Holidays
• - A diverse suite of benefits prioritizing your growth, development, and personal well-being