Responsibilities

• Engage with all members of the men's basketball program to learn the student-athletes' personalities, talents and abilities, exploit coaches strengths for public consumption, identify sport influencers and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
• As an extension and critical player with the men's basketball program review/approve content and create content (as needed) in support of and in alignment with the Media plan.
• Content can be in all forms - video, visual, graphic, written, spoken, etc.
• Platforms include, but are not limited to Adobe Photoshop, Adobe Premier, iMovie, etc.
• Create, manage, communicate, publish, share and continue to revise a Media Plan.
• The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of required content, intended audiences and other key factors in publicizing the team.
• Collaboratively work with content creators, Cal Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to synchronize all communication, publicity, and engagement.
• Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
• Serve as the main, public-facing resource for the men's basketball program specific to all storytelling aspects of the position.
• Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.

Requirements

• Advanced knowledge of and/or ability to learn about the program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Excellent verbal and written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties.
• Creation and execution of a sport-specific Storytelling strategy
• Create and follow a sport-specific media plan that includes cadence of messaging, audiences, mediums, types of content, and schedules.
• Ability to learn all facets of a sports program quickly - including personnel, trends, participants, national landscape and critical audiences.
• Strong ability to create and deliver targeted content in efforts to recruit and retain individuals to the sport represented.
• Ability to thrive in a flexible, fast-paced and dynamic work environment.
• Strong collaborator that is flexible in adjusting schedules, timelines, content, messaging, mediums, etc. in order to best fit the immediate and impactful needs of a sports program.

Nice to have

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
• This is an exempt, monthly-paid position.
• This is a full-time (40 hours/week) Career position eligible for UC benefits.