Responsibilities

• Engage with all members of the men's basketball team to understand student-athletes’ personalities, talents, and strengths.
• Translate these insights into compelling narratives for public consumption.
• Identify key sport influencers and target audiences to expand reach and amplify visibility strategies.
• Develop, manage, and continuously refine a comprehensive media plan.
• Define messaging cadence, communication channels, content types, audience targeting, and timing.
• Ensure consistent and strategic promotion of teams.
• Collaborate across Athletics digital teams, content creators, fundraisers, and game day staff.
• Ensure aligned messaging and cohesive storytelling.
• Maintain a strong understanding of overarching strategies that drive external engagement.
• Act as the primary public-facing contact.

Requirements

• Bachelor's degree in related area and / or equivalent experience / training.
• Advanced knowledge of program activity and best practices.
• Demonstrated problem-solving skills.
• Ability to multi-task and work effectively with frequent interruptions.
• Strong active listening skills.
• Excellent verbal communication skills in the English language.
• Excellent written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties.
• Ability to create and execute a sport-specific storytelling strategy.
• Ability to create and follow a sport-specific media plan.

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.