Director, Strategic Communications

Atlanta, GA (Hybrid)

$250K/yr – $275K/yrDirector/Executive15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead the Firm’s strategic communications program, guiding multi-channel campaigns, media relations, crisis response, and internal/external messaging across leadership and practice areas.

  • Own the communications strategy, plan, and budget aligned with Firm objectives.
  • Oversee multi-channel campaigns, media relations, and internal communications to drive visibility and engagement.

Job Description

Responsibilities

  • Develop and implement a communications strategy, plan, and budget aligned with Firm objectives and market priorities.
  • Lead the Communications team, including campaign management, public relations, editorial, recognition, social media, internal communications, digital media, and website content.
  • Collaborate closely with Firm leadership, practice leaders, department chiefs, and colleagues across the Marketing team, including business development, events, and related functions.
  • Work closely with the Firm’s Senior Communications & Brand Manager to ensure consistency of voice, messaging, visual identity, and positioning across all channels, audiences, and jurisdictions.
  • Oversee integrated, multi-channel campaigns from strategy through execution, ensuring strong planning, effective collaboration, efficient processes, and measurable results.
  • Oversee any public relations firms, writers, digital partners, and other communications resources, including development of RFPs and procurement steps.
  • Drive data-informed decision-making by using analytics, audience insights, and performance metrics to improve engagement, strengthen content effectiveness, and enhance operational performance.
  • Establish KPIs measuring business impact, including share of voice, executive visibility, media sentiment, audience engagement, campaign performance, and competitive benchmarking.
  • Lead media relations by cultivating relationships with target publications, securing placements in top-tier business, legal, and trade outlets, and managing internal resources and any external public relations agencies.
  • Manage crisis and issues communications, including the preparation of statements, Q&As, briefing materials, stakeholder messaging , and rapid response protocols.

Requirements

  • Bachelor’s degree in communications, journalism, marketing, business, or a related field.
  • Minimum of 15 years of experience in marketing communications in a law firm, consulting firm, or other professional services environment.
  • Law firm experience is required.
  • Minimum of 10 years of experience managing a marketing communications team.
  • Demonstrated experience developing and executing social media strategies for a sophisticated professional services brand, including content planning, channel governance, executive visibility, performance reporting, and audience engagement.
  • Demonstrated experience managing website strategy, content governance, search optimization, analytics, and user experience in partnership with internal stakeholders and external vendors.
  • Excellent communicator with the ability to influence, build trust, and persuade across all levels of the organization.
  • Deep and accessible network with media and PR outlets and agencies.
  • Strong media relations, relationship management, brand, editorial, and digital communications judgment.
  • Strong skills in strategy development, CRM-driven communications, audience segmentation, digital analytics, AI-enabled communications technologies, and modern media platforms, project management, problem solving, and change management.

Benefits

  • full-time, regular position with a multi-faceted health benefit package including medical, dental, and vision
  • the firm also offers life insurance, short term disability plans and retirement plans in addition to holidays and paid time off
  • the firm offers hybrid work schedules combining in office work days as well as remote work days
Kilpatrick Townsend & Stockton LLP logo

Kilpatrick Townsend & Stockton LLP

Kilpatrick is trusted counsel to the world’s most innovative companies. As one of a handful of law firms focused on serving the world’s most groundbreaking companies, we always strive to be at the forefront, from creating a best-in-class client experience to proactively addressing challenges and seizing opportunities on the cutting edge of law and technology. With recognized strength in the technology sector and a full range of service offerings, we do things differently from our peers because we put people first. Our highly skilled and intellectually curious team delivers practical, business-centric solutions built upon unusually strong and enduring connections with our clients and collaboration with each other. With a foundation of over 160 years of success, we are steadfastly future-focused, driving innovation while cultivating genuine relationships. We’re optimistic about the future and invest in the success of our clients, our people, our firm, and our communities.

Atlanta, Georgia, USA
1.7K employees

Traffic Signals

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44.3K
Traffic Source Mix
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53.7%
Direct
41.6%
Referral
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Social
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Paid
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Current headcount: ~1.7K

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