Responsibilities

• Develop and implement an integrated strategic communications plan aligned with organizational priorities.
• Serve as a strategic communications advisor to the Executive Director and leadership team.
• Lead organizational messaging and communications strategies that elevate Donate Life NYS' public profile, strengthen its statewide visibility, and support strategic partnerships.
• Oversee the organization's website, digital communications, social media, email communications, and content strategy to ensure engaging, accessible, and consistent communications across all platforms.
• Partner with the organization's public relations firm to develop proactive media strategies, increase earned media opportunities, support executive visibility, and elevate public awareness of Donate Life NYS and its mission.
• Lead storytelling and public education initiatives that highlight donors, recipients, living donors, healthcare partners, volunteers, and the impact of organ, eye, and tissue donation.
• Develop communications resources and campaigns that support healthcare partners, community organizations, volunteers, and statewide outreach efforts.
• Monitor emerging issues and provide strategic communications guidance, including support for crisis and issues management.
• Measure communications effectiveness using analytics and audience insights to inform strategy and continuous improvement.
• Manage communications vendors, consultants, and external partners.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Public Affairs, English, or a related field.
• Ten, or more, years of progressively responsible experience in strategic communications, public relations, corporate communications, public affairs, or a related field, including leadership experience.
• Demonstrated success developing and implementing communications strategies that increase organizational visibility, public engagement, and stakeholder awareness.
• Experience overseeing websites, digital communications, social media, and content strategy.
• Experience working with public relations agencies, media partners, and external vendors.
• Exceptional writing, editing, presentation, and storytelling skills.
• Strong project management, collaboration, and relationship-building skills.
• Reliable vehicle and valid driver’s license.

Preferred

• Master's degree in Communications, Public Relations, Journalism, Strategic Communications, Organizational Leadership, Public Administration, or a closely related field.
• Experience in nonprofit, healthcare, public health, or other mission-driven organizations.
• Experience leading statewide communications, public education, or awareness initiatives.
• Experience with crisis communications and issues management.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance