Responsibilities

• Advertising Sales and Revenue Growth: Generate revenue by selling advertising, sponsorships, and engagement opportunities to brands of all sizes. Build and manage relationships with agencies, respond to RFPs, and drive new business through custom proposals and multi-location campaigns. Support property teams with training, collateral creation, and competitive rate maintenance.
• Program and Campaign Execution: Identify and execute new advertising and sponsorship options, including experiential features, and oversee national program consistency.
• Digital Advertising Network Leadership: Understand digital ad requirements, manage revenue share partnerships, and coordinate with properties to maximize programmatic revenue.
• Agency, Client, and Partner Relations: Maintain active agency and advertiser relationships, re-engage dormant accounts, and lead account management for priority clients.
• Operational Tools, Processes, and Rate Management: Use platforms such as HubSpot, Retail Manager, Ayuda, and agency systems to manage inventory, proposals, rates, and documentation efficiently.
• The Director will help elevate advertising as a high-value revenue category and deliver meaningful, measurable results that benefit the program.

Requirements

• Significant experience in advertising sales, sponsorship development, or media/out-of-home advertising.
• Comfort working directly with agencies and national brands and managing high-value accounts.
• Strong communication, relationship-building, and negotiation skills.
• Ability to work independently, manage multiple opportunities, and deliver revenue results.

Benefits

• CBL offers a robust benefits package that includes medical/dental/vision insurance, HSA/FSA, short-term & long-term disability insurance, 401K, tuition reimbursement, volunteer hours, pet insurance, paid parental leave, life/AD&D insurance, accident/critical illness/hospital indemnity plans, PTO, and Holidays.