Responsibilities

• While there is no such thing as a typical day success in this role will rely on several skill sets
• Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
• Data-Driven Brand Building: Understand client’s business needs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based media planning.
• Deployment of Vision & Partnerships: Define a digital program's strategic vision, and carry that vision through real tactics across media channels
• Innovation: Facilitating effective brainstorming an ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• Collaboration: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
• Examples will include:
• - Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
• - Lead cross-channel media planning across 5-6 priority initiatives throughout the year, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data. Work closely with teams across Croud to ensure strategy is deployed holistically across plans.
• - Creating compelling narratives that are able to engage and persuade various audiences.
• - Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable
• - Oversee measurement and testing strategy across channels, continuously optimizing investment decisions by translating performance data into clear actions regarding what to scale, shift, or stop across channels and campaigns.
• - Drive integration across paid media, SEO, content, and AI-led discovery to ensure clients capture demand across all relevant search and discovery touchpoints.
• - Oversee team’s planning process and assist in growth of junior team members through measurable performance plans and close collaboration.
• This role would sit within our US Management team and feed into teams internationally.

Requirements

• Essential :
• Experience of elevating over campaign planning and having to drive demonstrable results for c-suite executives.
• Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.
• Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives.
• Great communication and presentation skills, with good attention to detail.
• Experience managing a team.

Preferred

• Exposure to big budgets, complex organization structure with multiple stakeholders, overlapping planning processes with multiple competing priorities
• Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
• Represent Croud at industry events, public speaking and thought leadership.
• Experience in CPG and/or Multi Brand Retail a bonus, but not a requirement.

Benefits

• 20 days vacation a year with 12 public holidays observed
• Early finish throughout the summer months
• Enhanced paid parental leave
• Healthy in-office meals and snacks
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Annual performance bonus
• Pre-tax commuter benefits
• Full paid medical Insurance for employee (including dental and vision)
• Dependent contribution to medical, dental and vision coverage