Responsibilities

• Lead cross-platform social strategy across patient and HCP audiences
• Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
• Develop strategic recommendations for organic and paid social as part of integrated campaign planning
• Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
• Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
• Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
• Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
• Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
• Translate social insights and performance trends into actionable recommendations and future planning considerations
• Drive social-first thinking across campaign ideation, planning, optimization, and innovation

Requirements

• 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
• Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
• Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
• Experience developing or managing influencer, ambassador, KOL, or DOL programs
• Experience advising clients and presenting strategic recommendations in client-facing settings
• Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
• Experience working collaboratively across account, strategy, media, analytics, and vendor teams
• Familiarity with healthcare and pharmaceutical marketing dynamics is preferred

Preferred

• Familiarity with healthcare and pharmaceutical marketing dynamics is preferred

Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.