Director of Social Strategy & Creative at AFMKTG | San Diego, CA

AFMKTG

Director of Social Strategy & Creative

San Diego, CA (Hybrid)

Salary Not AvailableDirector/Executive7+ years expPart time

Posted 3 weeks ago

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Job Summary

Own the Social Division by setting the creative strategy, guarding quality, and steering on-site content production while building a high-performing team and delivering senior-client advisory that elevates every engagement.

Own creative direction for content missions and on-set decision making.
Lead quality assurance and strategic review of deliverables to ensure AFMKTG standards.
Manage team development and maintain proactive, white-glove client success through strong leadership.

Job Description

Responsibilities

Creative Leadership & Social Strategy: Lead creative direction and strategic guidance for client engagements.
Platform & Trends: Stay ahead of platform trends, algorithm updates, paid and organic strategy, audience behavior, luxury branding, AI tools, and emerging best practices to keep clients ahead of the market.
Team Coaching: Coach the team to think strategically, push ideas further, and continually raise the bar.
Creative Excellence & Quality Assurance: You are the final guardian of quality.
Content Production & Creative Direction: You'll lead the creative direction of our content missions from concept through execution.
On-site Production: Regularly attend photoshoots and video productions in San Diego, directing the creative team, photographers, videographers, creators, and on-camera talent to capture exceptional content.
Creative Decision-Making: Shape creative concepts before production and make real-time decisions on set to maximize every content mission.
Team Leadership & Client Success: Lead, mentor, and develop our team of social professionals and creatives, and serve as senior strategic advisor for client accounts with proactive, white-glove service.
Team Capability: Build a team capable of delivering exceptional work through coaching, accountability, and clear creative direction.
Division Leadership: Provide leadership, guidance, and creative direction to the Social Division.

Requirements

7+ years of experience leading social marketing, content, or creative teams within a marketing, branding, or creative agency.
Experience managing and mentoring teams of 5–10+ creative professionals.
Proven ability to direct premium content productions from concept through execution.
Deep understanding of Instagram, TikTok, LinkedIn, Meta advertising, analytics, and platform strategy.
Experience working with luxury, hospitality, real estate, multifamily, lifestyle, or aesthetic medicine brands.
Strong executive presence with exceptional communication and presentation skills.
Highly organized with outstanding project management abilities.
Passion for mentoring creative professionals and building high-performing teams.

AFMKTG

Creative That Converts. AFMKTG specializes in end-to-end branding and marketing for Home Builders, Real Estate Developers, Hospitality, Yacht Builders, Shipyards, and Aesthetic Care Services. Offering Brand Development, Strategic Marketing Planning, Social Media Strategy, Content Creation & Management, Email Marketing, Copywriting & Blogging, Sales Training & Strategies, Web Design & Development, Consulting and more.

Founded in 2018

Carlsbad, California, USA

6 employees (4 in marketing)

www.afmktg.com