Director, Social Media at Underscore Marketing | USA

Underscore Marketing

Director, Social Media

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social strategy and leadership for multiple client accounts, with team growth and cross‑channel alignment.

Must-have: 7+ years in paid social strategy and leadership
Standout: Cross‑channel insights and senior client-facing guidance

Job Description

Responsibilities

Own the overarching paid social strategy across clients, ensuring alignment with client business goals and broader integrated media strategies.
Act as a senior thought leader for paid social, staying ahead of platform updates, automation and AI advancements, and translating these into actionable recommendations.
Lead the development of learning agendas, test ‑ and ‑ learn frameworks, and innovation roadmaps to continuously advance paid social performance.
Leverages cross-channel performance insights (beyond paid social)
Serve as a senior client contact for paid social, providing strategic guidance, performance narratives, and recommendations.
Partner with Client Services and Strategy to shape paid social approaches during onboarding, annual planning, and key moments throughout the year.
Confidently present performance insights, optimizations, and forward ‑ looking strategies to clients and internal stakeholders.
Partners with channel leads to deliver integrated, data-driven recommendations that maximize overall client impact
Manage, mentor, and develop a team of paid social specialists to ensuring high ‑ quality execution, strategic growth, and clear career progression.
Establish best practices, workflows, and quality standards across the paid social team.

Requirements

7+ years of experience in paid social media strategy, activation, and optimization, with demonstrated leadership responsibility.
Proven track record of building and scaling paid social programs that drive brand awareness, engagement, and performance outcomes.
Deep hands ‑ on expertise across major paid social platforms, with a strong understanding of platform algorithms, automation, and best practices.
Experience managing and developing high ‑ performing teams.
Strong analytical mindset with the ability to interpret complex data and translate it into strategic direction.
Proficiency with paid social and analytics tools such as Meta and LinkedIn ad platforms, Excel, Tableau, Google Analytics, and similar reporting solutions.
Experience managing and optimizing sizable budgets across multiple clients or brands.
Excellent written, verbal, and presentation skills.

Preferred

Pharma experience is preferred but not required.

Underscore Marketing

Underscore was founded in 2002 and is a worldwide strategic media company providing marketing solutions by an integrated team of cross-media specialists. Our leadership team is deeply rooted in the industry and has been recognized by Inc. 500, KPMG, Pharma360, MM&M, and more for its innovation and success in delivering strong media results for clients.We focus on providing accountable solutions for clients primarily in the health & wellness, healthcare, and pharma space. We focus on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI) by combining the latest in ad technology with human-led insight. We're passionate about our craft and we want people to know the value we bring to their business.

Founded in 2002

New York, New York, USA

85 employees (29 in marketing)

www.underscoremarketing.com