Responsibilities

• Plan, execute, and optimize social media campaigns focused on lead generation and pipeline growth.
• Create and produce short-form and long-form content, including filming and editing video content.
• Manage engagement across platforms, including comments, messages, and audience interactions.
• Run and optimize paid social campaigns to amplify performance and drive measurable results.
• Track KPIs, analyze performance, and report results to leadership with actionable insights.
• Collaborate with marketing and communications leadership to align on demand generation and brand voice.
• Stay ahead of social media trends, platform updates, and competitor strategies to continuously improve performance.

Requirements

• 3+ years of B2B social media experience with an understanding of long sales cycles.
• Proven track record of executing campaigns that generate leads and measurable business outcomes.
• Hands-on experience managing campaigns from ideation through execution and optimization.
• Strong engagement and community management skills.
• Video production experience, including filming and editing (CapCut, Adobe Premiere, or similar).
• Proficiency across LinkedIn, Instagram, YouTube, and TikTok or X.
• Strong analytical skills with the ability to track and communicate performance metrics.
• Experience using AI tools (e.g., ChatGPT, Claude, CapCut AI) for content creation and optimization.
• Ability to work independently and take full ownership of strategy and execution.

Preferred

• Experience marketing a multi-service B2B agency or professional services firm.
• Comfort appearing on camera as a representative of the brand.
• Familiarity with marketing automation tools such as HubSpot or Salesforce.
• Portfolio of B2B video content, including thought leadership or brand storytelling.
• Graphic design experience using tools like Canva or Adobe Creative Suite.