Responsibilities

• Data-Driven Creation and Decision Making: Build and oversee an integrated analytics framework to track the full fan and recruit lifecycle.
• Data-Driven Creation and Decision Making: Leverage the analytics and develop a dashboard to make data-driven decisions around content creation that increase conversion rates, optimize engagement rates, increase followers, and maximize ROI.
• Data-Driven Creation and Decision Making: Translate complex datasets into executive-level insight stories and dashboards that guide departmental strategy and create a reporting mechanism for department visibility.
• Strategic Brand Narrative: Direct a multi-channel content strategy to authentically tell the Cal brand story through athlete-driven narratives and exclusive access.
• Strategic Brand Narrative: Collaborate with creative and athletic teams to ensure every piece of digital content drives a specific "Call to Action" and consistent brand narrative.
• Strategic Brand Narrative: Leverage NIL opportunities within the overall Marketing strategy to integrate student-athlete stories into the department's commercial ecosystem.
• Revenue Generation: Own the digital sales funnel for tradition and new revenue streams, including season tickets, premium seating, key donation tent poles, auctions, loyalty programs and other digital workstreams.
• Revenue Generation: Optimize Cal’s tech stack (e.g., Sidearm Sports, Paciolin, Google Analytics) to take advantage of key revenue generating moments throughout the calendar year.
• Revenue Generation: Partner with external sponsorship agencies to monetize digital inventory through data-backed partner activations.
• Budgeting & Strategy: Manage digital ecosystem budgets, track expenses, and evaluate the fan engagement via feedback and data to improve future stories.

Requirements

• Other responsibilities as assigned, including professional development.
• Advanced knowledge of program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Excellent verbal and written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties and/or the ability to learn.
• Mastery of tracking the fan/recruit lifecycle using tools and dashboards.
• Ability to build executive-level dashboards that translate complex raw data into actionable "insight stories."
• Expert knowledge of integrating disparate digital tools to create a seamless user journey.
• Deep understanding of A/B testing and digital sales funnels to maximize ticket sales and donation ROI.
• Skill in directing cohesive narratives across social media, web, and email that drive specific "Calls to Action."

Preferred

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.