Responsibilities

• Strategy Development & Execution : Build a multi-brand, multi-channel social media strategy across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth that prioritizes storytelling and ensures each brand is a leading voice in its conversation. Lead the concepting and execution of high-impact, social-first campaigns and seasonal storytelling that build brand love and drive organic reach.
• Social-First Creative Leadership : Partner with Studio and Brand teams to develop content with exceptional taste and visual excellence, acting as the final editorial eye for execution and brand DNA. Influence annual planning at the inception stage, ensuring social-first assets are concepted and captured before the season begins
• Team Leadership & Development : Manage, mentor, and inspire a high-performing team of social media managers and community staff. Facilitate a culture of creative risk-taking and agility. Set clear direction, provide ongoing feedback, and develop individual contributors who do exceptional work.
• Influencer Marketing : Own the end-to-end influencer marketing strategy across all three brands — including creator identification and recruitment, relationship management, campaign design, contract negotiation, content briefing, product seeding, approvals, and performance tracking. Build and nurture a creator community that becomes authentic brand advocates.
• Community Management : Oversee community management operations for all brands — setting standards for response time, brand voice, escalation protocols, and brand love moments. Champion UGC and use social listening and advanced analytics to surface consumer insights that optimize content strategy and ROI.
• Cross-Functional Collaboration : Serve as the social subject matter expert for the organization. Partner with Brand, Creative, eCommerce, Customer Marketing, and Consumer Love teams to ensure social and influencer content is cohesive, on-brand, and fully integrated into broader marketing initiatives. Communicate strategy and seasonal plans effectively to drive total alignment.
• Retail Partner & Experiential Support : Develop social and influencer activations designed to support key retail partners, driving both online traffic and in-store engagement. Partner cross-functionally to execute launch events and experiential activations that translate digital buzz into real-world brand relationships.
• Performance Tracking & Reporting : Establish clear KPIs and benchmarks for all social programming. Own monthly and quarterly reporting — synthesizing organic, paid, and creator data into clear performance narratives and data-driven recommendations for senior leadership.
• Budget Management : Oversee the social media and influencer marketing budgets across all three brands, managing relationships with external agencies and platform partners (e.g., GRIN, Aspire) to ensure maximum efficiency and output.
• Trend Monitoring & Cultural Ownership : Maintain a proactive mindset to address cultural shifts and platform changes before they arise. Stay ahead of algorithm updates, trending aesthetics, competitor activity, and emerging formats — and bring those insights to the broader team consistently.

Requirements

• Experience: 10-12+ years of marketing experience, with at least 8+ years specifically leading social media and influencer functions, and 5+ years managing and developing teams (agency or in-house).
• Multi-Brand Management: Proven track record leading social and influencer programs across multiple brands simultaneously, maintaining distinct voices, strategies, and KPIs for each.
• CPG / Food & Beverage Industry Knowledge: Deep familiarity with retail-driven, consumer-packaged goods marketing rhythms — including seasonal programming, retailer support, and product launches. Fashion, lifestyle, or culture-forward brand experience also a strong fit.
• Creative Taste & Editorial Eye: Exceptional creative sensibility with an uncompromising standard for content quality. You know the difference between content that builds a brand and content that just fills a calendar — and you can articulate and defend that standard.
• Influencer Platform Expertise: Hands-on experience managing creator programs through platforms such as GRIN, Aspire, CreatorIQ, Tribe Dynamics, Dash Hudson, or similar tools. Fluent across nano, micro, and macro influencer tiers.
• Industry Knowledge: Comprehensive knowledge of paid social, organic social, influencer seeding, and affiliate strategies, with a clear understanding of how to drive both brand awareness and commercial conversion. Deep understanding of FTC guidelines and influencer contracting.
• Analytical Skills: Strong analytical abilities with a track record of using data to report on and optimize performance. Comfortable building and presenting performance narratives for senior leadership.
• Communication & Influence: Exceptional communication skills with the ability to articulate a creative vision to senior stakeholders, sell breakthrough concepts into executive leadership, and navigate a complex, cross-functional organization.
• Project Management: Excellent organizational skills with the ability to manage multiple campaigns and workstreams across multiple brands simultaneously in a fast-paced environment. Implements efficient internal and external workflows to achieve the highest quality output at speed.
• Negotiation Skills: Strong negotiation skills for influencer contracts, agency partnerships, deliverables, and rates.

Preferred

• Agency Background: Agency experience welcome — especially candidates who have successfully transitioned in-house and know how to run lean with high creative output.

Benefits

• BENEFITS THAT BRING MORE TO THE TABLE: We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
• OUR RECIPE FOR BALANCE: We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.