Responsibilities

• Own the organic social strategy across all platforms
• Define and continually evolve the Hourglass social identity to ensure the brand remains culturally relevant, modern, and aspirational
• Develop channel strategies that strengthen brand awareness, engagement, and community growth
• Partner closely with Creative to build scalable content creation models that deliver premium, social-first assets
• Develop and own long-term social content strategy, partner with Social Art Director to brief and create content for owned social channels
• Influence campaign development to ensure social needs are integrated from concept through execution
• Lead editorial planning, publishing, community management, and channel optimization
• Own the global affiliate marketing strategy and identify opportunities to expand creator commerce while protecting the luxury positioning of the brand
• Identify emerging technologies, platforms, and content innovations that keep Hourglass at the forefront of luxury social marketing
• Lead and develop the social & affiliate team while partnering closely with Regional Brand Marketing, Influencer, PR, Creative, and Global Marketing

Requirements

• Minimum 8 years of social media experience, preferably within prestige or luxury beauty
• Experience owning organic social strategy and leading a team at scale
• Experience building affiliate or creator commerce programs
• Strong editorial and content judgment for a luxury audience
• Proven cross-functional partnership with Creative, PR, and Influencer teams

Preferred

• YOU’RE A STORYTELLER with a sharp eye for what belongs on a luxury brand’s feed
• YOU’RE COMMERCIALLY MINDED and connect content and community to business results
• YOU’RE A strong LEADER who builds and develops high-performing teams
• YOU HAVE TASTE : you know restraint drives desirability more than volume

Benefits

• In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.