We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Summary

The Associate Director of Social Media Content Strategy & Creation shapes BD’s enterprise social and web engagement strategy to strengthen external presence, elevate corporate brand visibility, and drive meaningful engagement with healthcare professionals, customers, and patients. This role builds and governs a unified brand engagement framework across earned, paid and owned channels, ensuring integration with BD’s ambitions, goals and priorities.

Operating as a strategic connector across Corporate Communications, Brand, Digital Marketing, Business Units, and Medical/Legal/Regulatory, this role accelerates high-quality content creation, streamlines compliant workflows, and embeds social as a core lever within omnichannel plans. This individual will own KPI definition, data, and analytics for social engagement, using insights to enhance BD’s corporate brand equity, positioning, quality content creation, and embeds social as a core lever within omnichannel plans.

Key Responsibilities

Enterprise Brand Social & Web Strategy, Governance, and Brand Integration

Develop and govern an enterprise social media and web engagement framework aligned to BD’s brand ambition and priorities.
Ensure integration of social media strategies with brand, communications, and omnichannel plans across earned, paid, owned channels as well as priority events.
Lead strategic planning for digital thought leadership to amplify BD expertise and reach priority audiences.
Integrate social media planning and execution with prioritized external events.
Serve as the voice of the BD brand in all digital channels.
Manage external partners and platforms to scale capabilities, innovation, and speed to market.

Content Strategy, Creation, and Compliant Delivery

Lead initiatives to accelerate creative content development and ensure rapid, high-quality delivery across channels (social, web, video, shortform/longform).
Establish and maintain best practices, templates, and guidance to enable brand consistent, audience relevant content creation.
Oversee end-to-end review and approval of workflows; ensure regulatory, privacy, and brand compliance.
Partner closely with creative leads and content strategists to translate complex topics into compelling stories and campaigns.

Marketing Operations & Cross Functional Enablement

Build and scale standardized workflows across content intake, prioritization, production, and approval to improve efficiency and predictability.
Manage social media agencies, platforms, priority accounts (when used for connected brand campaigns) and vendors to effectively launch social media programs.
Leverage technology, AI, social listening, and content management tools to streamline operations and automate routine tasks where appropriate.
Establish a cross-functional operating model with Corporate Communications, Digital, BUs, Medical, Legal, ERC/Governance, and Analytics to drive alignment and adoption.

KPI Definition, Data & Analytics Ownership (Brand Value)

Define the KPI framework for social and web engagement (e.g., reach/quality of reach, engagement depth, audience growth and mix, brand lift, traffic quality, content efficiency, compliance adherence).
Own data and analytics for social channels: instrument, track, and report performance; build dashboards; and establish standards for data integrity and comparability.
Link insights to BD’s brand value architecture: translate performance and perception data into actions that enhance BD’s corporate brand equity and articulate value and impact.
Run recurring performance reviews with stakeholders; recommend optimizations across content, channels, cadence, format mix, audience targeting, and DTL activation.
Partner with Research/Insights to incorporate brand tracking, sentiment, and category SOV into decision making; socialize learnings and playbooks.

Required Education and Experience

Bachelor’s degree required (Marketing, Communications, Business, or related);
10 years in social media strategy/content, digital marketing, or adjacent roles; Agency background welcomed.
Proven success building enterprise social strategies and governance models across paid and owned channels.
Demonstrated ability to lead complex cross functional initiatives and influence without direct authority.
Strong proficiency with social platforms (e.g., LinkedIn, YouTube, X/Twitter, Instagram, TikTok) and healthcare relevant and possibly third-party/HCP ecosystems.
Hands-on experience with analytics, social listening, and content performance platforms; ability to translate data into decisions and narratives for executives.
Excellent communication, stakeholder management, and change enablement skills; thrives in ambiguity and fast paced environments.

Preferred Qualifications

Master’s degree
Life Science experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use

Health and Well-being Benefits

Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance

Other Well-being Resources

Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance

Life Balance Programs

Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations

Other Life Balance Programs

Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Required Skills

Optional Skills

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$160,900.00 - $265,400.00 USD Annual

Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

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