Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare) at Dr. Dennis Gross Skincare | New York, USA | $117K/yr – $176K/yr

Dr. Dennis Gross Skincare

Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

New York, USA (On-site)

$117K/yr – $176K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Lead global social and content strategy across top channels to nurture community and drive acquisition for a prestige beauty brand.

Own and accelerate global social footprint on TikTok and Instagram
Must-have: 8–10 years in beauty/fashion/luxury social media
Standout: Cross-functional video content development with Global Marketing, Creative, and markets

Job Description

Responsibilities

Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
Drive evolution of content strategy with an entrepreneurial mindset
Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences.
Concept social-first content for key platforms/surfaces, partnering with DDG Creative as well as external content partners on production of assets
Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca.
Oversee community management strategy, inclusive of response protocol and crisis response
Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook + Twitter)
Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition.
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

Requirements

BS/BA required
8-10 Years of social media experience, preferably in a beauty, fashion or luxury lifestyle environment
Active and highly engaged within social media, with a finger on the pulse of emerging platforms, surfaces and trends
Comfortable with data, with an intimate understanding of how data informs social strategy and content
A creative problem solver, with a strong attention to detail
Resourceful and proactive, able to think a step ahead and anticipate needs
Proactive and self-sufficient with the ability to manage up, down and across
Strong project management skills with the ability to handle multiple priorities and delegate efficiently
Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner
Team player with strong interpersonal skills - a self-described “people-person,” comfortable speaking with all levels of an organization

Benefits

Medical, Dental, & Vision Insurance
Life and Disability Insurance
Paid Time Off
Paid Volunteer Days
Paid Company Holidays
Paid Parental Leave
401K with 6% Company Match
Talent Development & Learning Programs
Internal & International Mobility
Product Discounts & Annual Gratis

Dr. Dennis Gross Skincare

3.9 Glassdoor

Dr. Dennis Gross SkincareTM was established in 2000 as a line of multi-tasking products that help skin meet its most beautiful potential – providing dramatic results within days and a long-term transformation with continued use. Inspired by his loyal following, Dr. Gross formulates every product himself, combining a blend of the best natural antioxidants, vitamins, and botanicals with the most scientifically advanced delivery systems.

Founded in 2000

New York, New York, USA

192 employees (31 in marketing)

drdennisgross.com

61% recommend to a friend

85% CEO approval