Responsibilities

• Lead the creative direction and strategic development of global social media campaigns for Marriott Bonvoy and hotel brands.
• Champion world-class storytelling and ensure all content ladders up to brand strategy and business objectives.
• Translate data, insights, and audience behavior into actionable creative strategies that deliver measurable performance.
• Inspire and guide agencies and internal teams through concepting, creative development, production, and postproduction.
• Set and maintain a high bar for creative excellence, innovation, and brand consistency across platforms.
• Lead the development and execution of global social media strategy and creative direction for Marriott Bonvoy and hotel brands.
• Ensure campaigns and content deliver against upper- and mid-funnel objectives, driving awareness, engagement, and consideration.
• Oversee a strategically connected global editorial calendar across key platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.).

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Communications, or related field.
• Eight or more years of relevant professional experience in social media, creative strategy, creative development, and brand marketing, demonstrating progressive career growth and exceptional performance.
• Eight or more years of relevant professional experience in social media, creative strategy, or related function, demonstrating progressive career growth and pattern of exceptional performance
• Proven success developing and executing award-winning social campaigns that drove measurable business results.
• Strong Collaboration Skills And Cross-functional Team Leadership Experience

Preferred

• Experience leading creative strategy and production for a global brand or top-tier creative agency.
• Deep understanding of integrated marketing and upper-/mid-funnel brand performance metrics.
• Demonstrated success guiding concept development and creative execution across multiple platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.).
• Experience interpreting insights and analytics to inform creative direction.
• Expertise in influencer strategy, branded content, and partnership integrations.
• Experience managing large-scale budgets and global agency relationships.
• Strong people leadership experience with a record of developing high-performing teams.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.