Responsibilities

• Define and oversee the end-to-end content lifecycle—from concept through production to distribution—ensuring efficiency, quality, and alignment with brand standards
• Develop a content strategy that supports brand and marketing objectives across all digital channels based on insights and learning , including Instagram, TikTok, and Substack, as well as emerging social channels
• Establish KPIs and success metrics for social and content performance, tying creative output to measurable business outcomes
• Build strong relationships with creative, brand marketing, performance marketing, merchandising, and styling teams to drive creative alignment and advancement across the digital ecosystem. Partner with Creative, Editorial, and Production teams to translate campaign ideas into platform-native content that performs across channels
• Partner closely with influencer marketing to develop campaign strategies (across all channels, with a focus on TikTok), including talent selection, vetting, briefing, and creative direction to ensure best-in-class execution
• Collaborate with Performance Marketing to optimize paid social strategies, ensuring creative is tailored for conversion while maintaining brand integrity
• Directly manage a team of creative strategists and social experts, fostering a high-performance culture and elevating creative output across channels
• Recruit, develop, and retain top talent, building a best-in-class social and content team
• Lead content planning and editorial calendar development, ensuring a consistent cadence of storytelling, product focus, and cultural relevance
• Build franchises, strategies, guides, and systems to ensure consistency across the content landscape

Requirements

• 8+ years of relevant experience managing social, influencer, and content programs for global brands.
• Exceptional social and digital brand skillset with a powerful creative and data-centric mindset
• Extensive experience in the content creator economy, ensuring creativity and community remain at the forefront.
• Significant and proven leadership experience, with evidence of driving business change/ growth Ability to translate briefs into actionable insights for creatives.
• Excellent editorial/creative judgment and ability to capture Anthropologie’s brand to reach new and legacy consumers.
• Conduent, collaborative, and communicative with a desire to thrive in a fast-paced environment.
• Pro-active problem solver and critical, creative thinking a must.
• Powerful collective mindset, building robust and long-term partnerships internally and externally.
• Ability to balance business and brand considerations in both big-picture and day-to-day ways
• A strong team player and a self-starter – collaborative, proactive, and enthusiastic to drive teams to results

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.