Director, Social Commerce

San Diego, CA (Hybrid)

$120K/yr – $140K/yrDirector/Executive10+ years expInternship

Posted 3 months ago

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Job Summary

Drive TikTok Commerce program leadership and U.S. strategy for Mindgruve’s social commerce practice.

  • Own TikTok Commerce program leadership in the U.S. including roadmap, partnerships, and live/content strategy.
  • Must-have: minimum 2 years hands-on TikTok/social commerce experience and strong affiliate/creator program background.
  • Standout: established creator network and ability to scale multi-brand GMV with cross-functional teams.

Job Description

Drive TikTok Commerce program leadership and U.S. strategy for Mindgruve’s social commerce practice.

  • Platform Leadership & Performance Accountability
  • Lead senior relationship with TikTok Commerce U.S.
  • Secure access to platform programs, betas, and category initiatives
  • Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
  • Present performance results and strategic recommendations to senior client stakeholders
  • Represent the agency in industry and platform forums
  • Identify upsell and cross-sell opportunities across existing accounts
  • Monitor industry trends, regulatory changes, and competitive landscape
  • Design affiliate economics and creator incentive structures
  • TikTok Shop account setup, health, and compliance

Preferred

  • Former TikTok Commerce partnerships/category or agency growth lead (preferred)
  • Experience managing multi-brand GMV portfolios (preferred)
  • Retail media + social commerce integration experience preferred
  • Travel is required for this role, approximately 20% each year

Benefits

  • medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching
Mindgruve logo

Mindgruve

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.

Founded in 2001
San Diego, California, USA
380 employees (152 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
33.1%
Direct
49.5%
Referral
7.6%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~385

Marketing Team

Marketing Team Size
109 (29% of company)
Median Career Experience
9 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2

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