director, Social - Always-On & Engagement

Seattle, WA (Hybrid)

$166K/yr – $276K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the brand’s TikTok first-principles engine and real-time social culture playbook, leading platform strategy, creator-led content, and rapid fan signals to drive engagement at scale.

  • Build an always-on content machine and scale high-velocity TikTok programs with agency support and cross-team alignment.
  • Lead in-house creators and partner with Social Campaign, Brand Marketing, PR, and Partnerships to turn insights into buzz moments.
  • Turn social listening into actions that shape menu storytelling, community engagement, and cultural participation.

Job Description

Own the brand’s TikTok first-principles engine and real-time social culture playbook, leading platform strategy, creator-led content, and rapid fan signals to drive engagement at scale.

  • Build an always-on content machine and scale high-velocity TikTok programs with agency support and cross-team alignment.
  • Lead in-house creators and partner with Social Campaign, Brand Marketing, PR, and Partnerships to turn insights into buzz moments.
  • Turn social listening into actions that shape menu storytelling, community engagement, and cultural participation.
Starbucks Coffee Company logo

Starbucks Coffee Company

3.6 Glassdoor

At Starbucks, we like to say that we are not in the coffee business serving people, but in the people business serving coffee. Here, our employees - who we call partners – are the heart of the Starbucks experience, and being a partner means aspiring to become part of something bigger: inspiring positive change in the world and growing in your career and in your community. ​ It’s an opportunity to be your personal best. ​ Starbucks is an equal opportunity employer of all qualified individuals, including minorities, veterans and individuals with disabilities.​​ In everything we do, we are dedicated to our mission: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time. Join us. Inspire with every cup. Explore opportunities, benefits and more at careers.starbucks.com

Founded in 1971
Seattle, WA, US
166K employees (1,935 in marketing)
61% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
16.3M
Monthly Google Ads Budget
$499.9K
Traffic Source Mix
Search
37%
Direct
44%
Referral
11.6%
Social
1.5%
Paid
5.8%

Headcount Trend

Current headcount: ~179.3K

Marketing Team

Marketing Team Size
1,152 (1% of company)
Median Career Experience
15.5 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$2.7B
Last Raise
$1.8B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1.8B
  • Jul 2024
    Post IPO Equity
  • Oct 2018
    Post IPO Equity • $900M

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