Responsibilities

• Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan
• Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently.
• Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to.
• Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself.
• Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales.
• Own performance — use analytics to learn what's working and feed it back into strategy.
• Partner closely with Kate and the Senior Director of Content on creative direction.

Requirements

• 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience.
• A talent for translating complex or scientific topics into accessible, social-first storytelling.. making rigorous material feel human and shareable.
• Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself.
• Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention.
• Exceptional storytelling instincts and strategic judgment.
• Fluency with social analytics and data-informed decision-making.

Preferred

• Strong understanding of the production and edit process — enough to direct it and set a high creative bar.
• Basic graphic design / Canva.
• Interest or background in women\'s health, longevity, or wellness.
• Comfort in a fast, scrappy environment where a quick post can outperform a big production.
• Experience repurposing/distributing content across channels (e.g., X).