Responsibilities

• Lead the national commerce marketing strategy grounded in consumer, shopper, and customer insights.
• Build and govern omnichannel activation frameworks that connect brand strategy to execution across grocery, club, on‑premise, convenience, and digital commerce.
• Develop annual activation calendars, promotional architecture, seasonal platforms, and execution standards that drive consistency and scale.
• Partner with Sales to build customer‑specific activation plans that support JBPs, sell‑in, and in market performance.
• Monitor competitive activity and lead agile response plans to protect share and accelerate growth.
• Lead the development of shopper first programming that increases conversion and elevates brand presence, including programs, POS, cross merchandising, sampling, and occasion based solutions.
• Create scalable, insight driven toolkits that flex by retailer, channel, and market while maintaining brand integrity.
• Oversee the full creative development lifecycle for BTL assets including briefs, insights, agency management, timelines, approvals, production, and deployment.
• Partner with Sales and Category to ensure programs align with shopper missions, trip types, and retailer strategies.
• Own the end-to-end digital commerce strategy across DTC and retail media platforms, driving visibility, conversion, and profitability.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7–10+ years of Trade Marketing and Digital Commerce experience across wine/spirits, premium CPG, or lifestyle categories
• Proven ability to build, lead, and optimize shopper programs, trade activations, and strategic brand partnerships that convert at point of purchase
• Deep expertise in brand strategy, channel planning, innovation pipelines, and integrated campaign development tailored to on‑ and off‑premise environments
• Strong commercial mindset with hands on experience managing budgets and collaborating cross functionally with Sales, Distributor Partners, and Brand teams
• Demonstrated ability to translate consumer, shopper, and category insights into actionable trade programs that drive velocity, visibility, and brand heat

Preferred

• Exceptional communication, leadership, and project management skills, with a reputation for influencing stakeholders and delivering flawlessly in complex, fast moving environments.
• High energy, curious, and entrepreneurial operator who thrives in ambiguity and consistently pushes for creative, insight led solutions.

Benefits

• Medical, Dental, Vision plans
• Matching 401(k)
• Generous PTO (Paid Time Off)