Director of SEO

Huntington, WV (Hybrid)

$65K/yr – $75K/yrDirector/Executive5+ years expFull time

Posted 4 days ago

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Job Summary

Own and scale client SEO programs end-to-end, building a high-performing team, and delivering conversion-focused ROI through strategy, audits, and AI-enabled optimization.

Lead the development and execution of SEO roadmaps across multiple client accounts
Build and mentor a growing SEO team and manage contractors
Deliver reporting that ties SEO work to leads and measurable ROI

Job Description

Responsibilities

Own SEO strategy, roadmaps, and reporting across our client portfolio - including guiding new clients into our existing account infrastructure
Lead and build the SEO department: mentor internal team members, and vet, onboard, and manage contractors from our existing network (or source new ones as we scale)
Develop and maintain internal playbooks/SOPs so strategy and quality stay consistent as the team grows
Be the primary strategic and communication point of contact for clients - proactive updates, clear reporting, and confident handling of client meetings
Build and maintain conversion-focused reporting systems that clearly tie SEO work to leads and ROI, not just rankings and traffic
Lead our approach to AEO/AI search - how our clients show up in AI-generated answers (Claude, ChatGPT, Gemini, AI Overviews, etc.) - and how we use AI tools internally to work smarter and faster
Conduct technical and content audits to identify growth opportunities and competitive advantages
Stay ahead of algorithm updates, AI search evolution, and emerging tools to keep our service offering sharp

Requirements

5–10+ years of professional SEO experience, with a proven track record leading and growing client accounts
Experience managing multiple client accounts simultaneously
Direct client-facing experience - comfortable running meetings, handling questions in real time, and being the face of strategy for a client
Demonstrated experience building conversion/lead reporting systems - you must be able to walk us through real case studies and show how you've tied SEO work to actual business results, not just traffic or keyword rankings
Experience leading or building a team - internal staff, contractors, or both
Working knowledge of AI/LLM tools for both SEO workflow efficiency and AI search optimization (AEO/GEO) - you should be able to speak to how you've used AI in your own process, and how you're positioning clients to show up in AI-generated answers
Comfortable with our core toolset: Ahrefs, SEMrush, Google (Looker Studio, Search Console, Business Profile, GA4), Search Atlas - open to other tools you bring with you

Preferred

Strategic Vision - can build roadmaps tied to real client business goals, not vanity metrics
Leadership - can build and run a team, not just execute individually
Systems-Minded - thinks in playbooks and repeatable processes as we scale
Communication - clear with clients and non-technical stakeholders
Results-Oriented - obsessed with proving ROI, not just activity

Benefits

Performance based bonuses
Wellness programs
Flexible Work Hours
Independence
Remote or Work from home options
Career Training/Advancement Opportunities
Floating Holidays
Paid Time-Off
Dynamic business culture
Financial Wellness Education

Impact Media

Impact Media is the next generation of media for young people shaping culture, decoding selfhood, and navigating how they move through the world. As a multi-platform media company with a reach of over 55 million unique monthly viewers and over 4 million followers across platforms, we craft stories that speak to Gen Z’s collective consciousness, empowering our community to not just understand the world, but to shape it. From money and careers to relationships and fashion, we cover the topics that shape how we live now, offering practical insights, cultural commentary, and refreshing perspectives that help our audience make sense of it all. Through our main channels, @Impact and @Environment, our TikTok, and our newsletter, our content – spanning from magazine-style visual pieces to short form video– stays on the pulse of today’s discourse and achieves engagement rates 10x higher than traditional media.Recognized across the industry as a leading voice in next-gen media, we've partnered with forward-thinking brands and organizations. Brands like Unilever, Hinge, Lime, and Samsung, as well as non-profits such as Ford Foundation and USC Annenberg, leverage us to create campaigns that connect partners to cultural conversations, illuminate insights, and a Gen Z audience.

Founded in 2020

New York, New York, USA

53 employees (15 in marketing)

impact.site