Responsibilities

• Lead and elevate the company’s full Local & Organic SEO strategy with a focus on visibility growth, scalable execution, and long-term competitive advantage.
• Oversee Local SEO and Organic SEO, ensuring unified prioritization, strong communication, and seamless collaboration with Web Optimization, Social Media, Paid Search, Data-Science, and IT.
• Develop and manage a comprehensive roadmap that supports both day-to-day performance and future-focused initiatives tied to AI search experiences.
• Measure and optimize organic performance, reporting regularly on KPIs, trends, testing outcomes, technical improvements, opportunities for growth.
• Provide strategic direction for AI search visibility, including AI Overviews optimization, schema expansion, and semantic SEO frameworks to ensure Extra Space is well-positioned for the next generation of search platforms.
• Identify, test, and evaluate new SEO technologies, methodologies, and innovations that improve efficiency and strengthen the overall organic strategy.
• Work closely with SEO managers to prioritize and guide development efforts with SEO developers to address technical SEO needs, including crawlability, indexation, internal linking, site architecture, Core Web Vitals, user experience, and content performance.
• Ensure SEO strategies fully reflect core marketing principles, CRO best practices, and a deep understanding of user behavior across both local search and traditional organic search journeys.
• Report out regularly on SEO KPIs and be accountable for driving sustained improvements across these indicators.
• Provide timely performance insights, trend analysis, testing outcomes, and visibility narratives to leadership, along with clear strategic recommendations and action plans.

Requirements

• Degree in Marketing, Advertising, IT or related field
• 8+ years in SEO or related position either with an agency or brand
• Experience developing websites, HTML, and standard mark-up preferred
• Strong knowledge and experience with AI platforms
• Strong experience in SEO testing, including designing hypotheses, managing controlled experiments, interpreting test results, and translating findings into scalable recommendations.
• Proven ability to build tools and internal applications that improve workflow efficiency, automate repetitive tasks, streamline data analysis, or enhance cross-team visibility into SEO performance.
• Experience with video as a growth channel, including optimizing video content for search, understanding YouTube/Google discoverability, and leveraging video as part of a broader organic visibility strategy.

Benefits

• Competitive compensation package
• Medical, dental, vision and company paid life insurance and AD&D
• 11 paid holidays and generous PTO
• Generous 401k match
• HSA & FSA accounts
• Pet insurance
• Discounted cell phone plan provider