Responsibilities

• Own performance and day-to-day client relationships for your accounts, and report progress against portfolio-level targets with clear, data-grounded narratives
• Execute paid search and generative AI search strategy, including Performance Max, AI-powered Smart Bidding, and emerging gen AI ad surfaces, and contribute ideas that help shape strategy across the portfolio
• Uphold best practices across your team, including testing frameworks, QA standards, and knowledge-sharing processes
• Manage and develop 2-4 direct reports, including day-to-day coaching and performance feedback
• Serve as a senior client contact, and partner with the Senior Director on issues that need executive-level involvement
• Translate client business objectives into search strategies, and connect search activity to the broader channel plan
• Manage day-to-day advertising spend across your paid search accounts
• Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
• Build and present media plans, performance reports, and strategic recommendations to client stakeholders
• Stay current on changes in search and AI, and share findings with your team and the Senior Director to help shape the practice's direction

Requirements

• A degree from a well-regarded college or university
• 6+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
• Experience managing gen AI-powered search campaigns, including Performance Max, Responsive Search Ads, Smart Bidding, and emerging generative ad formats across Google and Microsoft
• Working knowledge of SEO, including technical SEO, content strategy, and the intersection of organic and paid search
• Experience managing a team of 2-4 people
• Experience managing client relationships directly, including presenting to client stakeholders
• Experience translating goals into KPIs
• Ability to think creatively and question conventional platform or channel approaches when the situation calls for it
• Experience and interest in AI and GEO/GPT optimization technologies and platforms

Preferred

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave