Responsibilities

• Set the strategic direction for GSK’s HCP and channel marketing initiatives.
• Own and design the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.
• Develop strategic customer marketing plans and objectives that drive brand growth and market share for GSK’s RSV vaccine.
• Coordinate with HCP and other channel engagement teams; combine insights from customer perspectives and brand needs to refine marketing strategies.
• Collaborate with analytics, access, and field teams for insights and to inform brand direction.
• Define and monitor KPIs to assess and drive brand performance.
• Engage with senior stakeholders to secure buy-in and resources for HCP and channel engagement initiatives.
• Interface with Medical as well as Consumer Marketing and HCP Execution teams to ensure alignment.
• Brand HCP and Channel Marketing Strategy: drive strategic HCP segmentation efforts; tailor brand strategy to HCPs to enable consistent messaging across channels; build and maintain relationships with key healthcare professionals to support brand advocacy and market penetration.
• Report on the effectiveness of brand HCP and channel marketing initiatives to senior leadership, providing insights and strategic recommendations for continuous improvement.

Requirements

• Bachelor’s degree
• 8+ years of customer marketing or other relevant commercial experience
• 5+ years working with or leading cross-functional teams
• 2 + years of strategy development preferably in complex environments
• Experience in pharmaceutical marketing
• Proficiency in digital marketing

Preferred

• MBA or Master’s degree in marketing or related disciplines
• Experience in vaccines strongly preferred
• Field experience strongly preferred
• Proficiency in digital marketing
• Experience in utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the market
• Knowledge and practical application of compliance acumen in the pharmaceutical space

Benefits

• GSK US Benefits Summary to learn more about the comprehensive benefits program.