Responsibilities

• Build, lead, and scale a high-performing marketing team aligned to revenue goals, driving qualified pipeline and self-serve signups
• Partner with sales leadership and field teams to design and execute field marketing programs that generate high-quality, sales-ready leads
• Own strategy and execution of multi-channel digital campaigns that consistently achieve MQL targets and drive high-value user acquisition
• Establish and manage a comprehensive reporting framework that quantifies marketing’s impact on revenue, including pipeline sourced, influenced, and full-funnel conversion metrics
• Bridge PLG and sales-led motions by collaborating with product and data teams to define lead scoring, lifecycle nurture programs, and retargeting strategies that convert product users into sales opportunities
• Develop and launch an account-based marketing (ABM) strategy for enterprise accounts, including defining target segments and building the team and infrastructure to support it
• Act as the strategic link between marketing and sales, with deep fluency in sales org structures, customer lifecycle stages, and the key metrics that drive revenue performance