Responsibilities

• Own pipeline-generating marketing strategy
• Build and manage the quarterly and annual revenue marketing plan in partnership with the CMO
• Develop segment-based and ICP-based campaign strategies designed to drive qualified pipeline
• Create and manage integrated campaigns across paid, email, webinars, virtual events, retargeting, partner motions, and outbound-assisted plays
• Translate company growth targets into campaign plans, channel mix, and pipeline goals
• Use AI tools to accelerate planning cycles, identify market patterns, and stress-test campaign assumptions
• Define target account and target segment priorities with sales leadership
• Build and run practical ABM programs, with a focus on one-to-few and high-fit segment plays
• Leverage AI-driven intent signals, account scoring, and behavioral data to prioritize accounts and personalize outreach at scale
• Partner closely with SDRs and AEs to improve follow-up, account engagement, meeting creation, and conversion — using AI-assisted workflows where they improve speed and quality

Requirements

• 5-7+ years in B2B SaaS marketing, with strong experience in demand generation, revenue marketing, or growth marketing
• Proven track record of generating qualified pipeline in a competitive B2B environment
• Experience supporting sales teams with integrated campaigns and ABM programs
• Strong working knowledge of paid media, email marketing, webinars, landing page strategy, campaign planning, and funnel performance
• Experience partnering with sales leadership and SDR teams
• Strong analytical and decision-making skills with the ability to connect programs to pipeline and revenue outcomes
• Experience working with marketing automation and CRM platforms, in close partnership with marketing operations
• Demonstrated use of AI tools to improve marketing productivity, personalization, or performance analysis
• Current tech stack: Salesforce, HubSpot, Chili Piper, ZoomInfo, G2, PathFactory, Allego, SEMrush, and Claude

Preferred

• Experience in companies with ACVs in the mid-market B2B SaaS range
• Experience in organizations with defined ICPs, segmented GTM motions, and multi-touch sales cycles
• Familiarity with intent data, account targeting, lead-to-account workflows, and revenue attribution
• Hands-on experience with AI-powered marketing tools (e.g., for account scoring, content personalization, pipeline analytics, or workflow automation)
• Experience managing contractors, freelancers, or agency partners