Director, Retail Search at Publicis Commerce | New York City, NY | $121K/yr – $174K/yr

Publicis Commerce

Director, Retail Search

New York City, NY (Hybrid)

$121K/yr – $174K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own the paid search engine for retail media across Amazon, Walmart, and Instacart, while mentoring a hands-to-keyboard team and aligning with analytics to set KPI-driven benchmarks.

Growth Infrastructure: Define the search architecture, budget pacing and automation that ties to omni-channel goals.
Team Leadership: Mentor and scale the retail search buyers to match fast-changing industry pace.
Analytics & Partnerships: Set KPIs with data science, deliver reporting, and test new partner capabilities to drive lift.

Job Description

Responsibilities

Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) – including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting
Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry
Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process
Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms
Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders
Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients

Requirements

Candidates must reside within a commutable distance from our office in either New York or Chicago.
Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo

Preferred

Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred – as your team will be seeking guidance, expertise and mentorship in this area – but not required
experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Publicis Commerce

We are a dedicated, global commerce service and division of Publicis Groupe comprised of over 10k+ consumer-focused experts who help build unique, end-to-end commerce experiences for all Publicis Groupe agencies and their clients. Publicis Commerce is supported by Profitero, the leading global eCommerce insights platform trusted by 4,000+ of today’s most successful brands.

New York, New York, USA

180 employees

www.publiciscommerce.com