Responsibilities

• Craft and execute marketing strategies to create effective traffic and sales across clients portfolios impacting retail media growth.
• Lead the development and execution of an omnichannel retail media strategy, enabling seamless consumer purchasing across all digital touchpoints.
• Drive strategy, performance, and revenue growth across the complete retail media funnel, incorporating sponsored search/product ads with on-site display and off-site programmatic channels
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Work cross-functionally with finance, legal, and creative teams to ensure business goals are met and executed for best in class performance
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
• Oversee a team providing leadership, mentorship, vision and engage, and grow direct reports and provide a positive work environment.

Requirements

• A minimum 8+ years of industry experience working in a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• Direct experience managing and overseeing $25M - $50M+ annual retail media spend
• Proficiency in social platforms, with a focus on those with retail media audience and data integrations (Meta, Pinterest, TikTok, etc.)
• Experience with data analytics platforms for reporting and dashboarding (Tableau, Amazon Marketing Cloud, Snowflake), with a particular focus on how to leverage retail media and digital shelf analytics and insights to inform strategies
• Proficiency across large-scale media buying expected, but not limited to:
• Amazon Ads: AAC, Amazon DSP, Managed Service
• Retail Media Platforms: Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ
• Knowledge of the core features of leading SaaS platforms such as: Skai, Pacvue, CommerceIQ, etc
• Fluency with analytics, attribution and measurement systems such as: Google Analytics, Amazon Marketing Cloud, Tableau, Stratum Luminate
• Experience successfully navigating a portfolio of brands maintaining strong relationships with stakeholders

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits