Responsibilities

• Develops and executes a customer engagement plan within their region that is aligned with brand launch strategies and tactics
• Develops and manages relationships with KOLs, speakers, and key influencers in the academic and community settings
• Facilitates, implements, and supports specific marketing initiatives, including but not limited to, education on imetelstat, speaker programs/speaker development, congress presence, medical expert engagement, etc.
• Remains current with customer, competitive, and marketplace activity to contribute insights and perspectives to broader team and brand plan
• Collaborates with Sales and Marketing to ensure thought leader concerns/needs are addressed in a timely and thorough manner
• Connects the thought leader to the appropriate Medical Affairs or R&D members to address clinical/R&D-related questions in full alignment with guidelines on appropriate medical/commercial collaboration
• Champions compliant cross-functional collaboration across departments and field-based teams to develop integrated solutions for patients and providers aligned to brand strategy
• Understands key market dynamics in a competitive environment and implications to product strategy and messaging through market research, customer interactions, etc.
• Builds and maintains strong customer relationships
• Travel domestically approximately 50% of the time; may include overnight and weekends

Requirements

• Bachelor’s degree in business, marketing, or life sciences required; advanced degree a plus
• Minimum of 9 years of progressive experience in marketing or customer-facing function in the pharmaceutical/biotechnology Industry, healthcare institution, or healthcare agency, if relevant
• Prior oncology/hematology product launch experience required
• Extensive experience with developing and executing marketing strategies and tactics and interactions with field-based teams
• Prior regional marketing/field leadership experience a plus
• Direct experience working with hematology/MDS KOLs and/or executive-level customers of high influence in large practices, hospitals, and community networks
• Valid driver’s license and satisfactory MVR record
• Must meet all credentialing requirements for access to academic institutions, medical facilities, and organizations that are in the assigned geography; these credentialing requirements may include, but are not limited to, background checks, drug screens, and proof of immunization and/or vaccinations

Preferred

• Advanced degree a plus
• Prior regional marketing/field leadership experience a plus
• MDS-specific relationships a plus

Benefits

• All regular-status, full-time employees of Geron are eligible to participate in the Company’s comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, a 401(k) retirement savings plan, and an employee stock purchase plan.
• Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events.