Responsibilities

• Regional Demand Generation Strategy: Build and own NA mid-market marketing targets, integrated field programs, and global expansion initiatives across emerging markets and channels to support AOP and revenue goals.
• Regional Demand Generation Strategy: Experience leading mid-market expansion initiatives, including developing go-to-market strategies across emerging markets, distribution and resellers. Specifically scaling programs and teams to support global growth objectives.
• Regional Demand Generation Strategy: Partner with sales and marketing to launch high-impact ABM campaigns that engage key accounts, build brand visibility, and generate high-value pipeline.
• Regional Demand Generation Strategy: Identify regional trends and whitespace to guide the team’s channel strategy across paid media, email, and content syndication.
• Regional Demand Generation Strategy: Manage the regional budget, forecasts, and ROI; translate dashboard data into clear performance narratives and pipeline risk mitigation plans for leadership.
• Regional Demand Generation Strategy: Ensure mid-market demand generation messaging aligns with Product Marketing, Brand, and Creative priorities across the funnel.
• Regional Strategic Events Planning & Execution: Set the strategy, priorities, and success metrics for regional events, ensuring experiences drive meaningful engagement and measurable business impact.
• Regional Strategic Events Planning & Execution: Partner with sales leadership and Marketing Ops to identify strategic cities, verticals, and accounts for field activations.
• Regional Strategic Events Planning & Execution: Act as a brand ambassador to build strong stakeholder relationships while collaborating with Ops to optimize lead quality, conversion efficiency, and ROI.
• Team Management and Leadership: Lead, mentor, and foster a high-performing culture for a team of regional marketing professionals through clear goal-setting and professional development.