Lead PR for Southern Land Company across divisions, translating strategy into visible, reputationally strong narratives.

• Own the execution of a comprehensive PR strategy across SLC divisions.
• Must-have: Established press relationships across national business, real estate, architecture, and lifestyle outlets.
• Standout: Experience guiding executive communications and leadership profiles in luxury/real estate branding.
• Central point of contact for all PR efforts company-wide.
• Proactively build relationships with national, regional, and local press.
• Secure consistent earned media across developments, markets, and corporate initiatives.
• Lead all media requests and manage reactive communications aligned to messaging.
• Develop pitches for openings, groundbreakings, awards, and design stories.
• Identify podcast and blog opportunities to broaden reach.
• Maintain key company messaging, boilerplates, and executive talking points.

Requirements

• Bachelor’s degree required; advanced degree preferred
• 10–15 years of progressive PR and media relations experience
• Established press relationships across national business, real estate, architecture, luxury, or corporate outlets
• Proven success leading PR campaigns and generating consistent earned media
• Strong writing, editing, and messaging development skills
• Experience supporting senior executives and managing sensitive communications
• Ability to manage multiple priorities with strong organizational skills
• Experience overseeing agencies and managing budgets

Preferred

• Experience ideally within real estate development, architecture/design, luxury brands, or corporate communications.

Benefits

• A strong compensation and benefits package, including health, vision, dental
• 401k with a strong match and more!
• Southern Land Company offers a competitive benefits package, including 401k and paid time off